M·A·C Cosmetics

M·A·C Cosmetics — Paris, France

MAC Cosmetics is a cosmetics and make-up products company with shops in more than 20 countries.

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For its flagship shop on the Champs Elysées in Paris, MAC invited us to carry out the conceptualisation and audiovisual integration of a large LED frame.

This LED frame is 4.5 metres high by 6.5 metres wide and is located at the entrance of the doorway parallel to the shop window. The structure is custom-made and has lacquered metal covers.

This installation generates great interest in passers-by thanks to the WOW effect, which attracts them inside. Once inside, the customer finds 12 make-up stations, of which three are VIP access.