New showroom and client experience

Rolls-Royce — Doha, Qatar

Rolls-Royce Motor Cars Doha is delighted to announce that its new flagship premises in the Qatar capital, Doha, is now formally open and ready to welcome clients from the past, present and future.

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It is the first showroom in the company’s Middle East & Africa region to be remodelled in the new Rolls-Royce visual identity, which was officially launched in London and Shanghai in 2021.

TRISON is proud to have been part of the digitalisation of this new showroom, which consolidates Rolls-Royce's position as a true House of Luxury.

The showroom's new visual identity offers customers a fully immersive experience that takes them into the heart of the brand and everything it stands for.

The RRMC project consists of the installation of several large LED screens inside the dealership. The size of these screens depends on the layout of the car. Each car has a tailored and personalised list of content, enhancing the experience and focusing each area of the dealership on a different model.

The dealership also consists of 2 projection zones for night-time use only. One of these solutions provides a projection on a transparent vinyl attached to the dealership window. During the day, the window displays its interior without obstructing the view, but at night, this vinyl allows projection onto the window, forming a large-format image on the window itself. The other projection solution is a video mapping on projection screens around the car. In this area, there are also sensors that detect when a person approaches the window. At this moment, the projection stops and the lighting on the car takes centre stage, giving greater visibility to the vehicle.

In addition, large format monitors are integrated in several rooms of the space, both to enhance the customer experience and to support sales tasks.

The entire space includes a piped music system to enhance the immersive audio-visual experience and make your visit to the dealership even more pleasurable.

All this state-of-the-art audiovisual system is controlled through a touch screen with a customised interface, following the customer's standards and needs. In addition, to facilitate the daily operation of the spacethe flagshiop is automated in practically all its variants, so that the staff of the space does not have to worry about the audiovisual systems, but simply enjoy them.