ABANCA — A Coruña, Spain

Branding starts at the company's headquarters. Corporate buildings evolve thanks to digitalisation, delivering a unique brand experience for customers and employees.

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Operational equipment is no longer just hardware but contributes to the leadership, future and engagement experience for stakeholders.

TRISON is a specialist in corporate solutions, which is why it has digitised ABANCA's head office in A Coruña.

From the moment the customer enters the branch they have a complete experience: high-definition double-sided OLED screens on which to display corporate content of interest to the customer, a large LED screen in the waiting area that communicates brand news and a smart mirror that is located at the entrance to the lifts and launches various messages that make the customer's wait more enjoyable.