At Trison Necsum, we have conceptualised and digitalised the new Official Real Madrid Store at the Santiago Bernabéu Stadium. The innovative flagship store of the current European champions offers an immersive experience for fans, tourists, and visitors.
The digital customer journey accompanies visitors from their arrival, creating an emotional connection with the brand. Notably, an impressive 3D dragon traverses the store, a digital showcase generates holograms of the team’s new jersey, and each area is customised to meet the needs of the customers. This avant-garde concept has captured global attention, making the store one of the city’s major tourist attractions. With millions of views and likes on social media, this digital experience attracts hundreds of people daily who gather to see and record the viral dragon.
The store’s design is aimed at enhancing comfort and connecting visitors with the club’s history, achievements, and grandeur, reflecting the commitment of both the club and Trison Necsum to innovation and excellence.
