Immersive AV Experience at the New AC Milan Store.

AC Milan — Milan, Italy

TRISON has worked very closely with the architects to develop and supply a unique AV solution for AC Milan Store. This store is located in the city center of Milan (Italy). It is the…

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TRISON has worked very closely with the architects to develop and supply a unique AV solution for AC Milan Store. This store is located in the city center of Milan (Italy). It is the football team's main and brand-new store where all the Milan supporters will find an incredible AV experience. The store has 2 floors with the shop window facing a busy, pedestrianized street where all the main shops are located.

The storefront features two eye-catching LED screens strategically positioned in the windows of the facade, capturing the attention of passersby. These vibrant displays showcase dynamic content, ensuring that the message stands out and engages with pedestrians as they walk by. Take advantage of this high-visibility platform to boost the brand’s presence and reach a wider audience.

At the entrance of the AC Milan store, multiple LED screens create an immersive atmosphere, showcasing dynamic videos of the football team. Fans and visitors alike will feel instantly connected to the club’s energy and passion as they are greeted with exciting highlights, memorable moments, and team spirit, making their shopping experience even more engaging.

At the heart of the store, customers will find two main LED screens: a double-sided ring-shaped LED display suspended from the ceiling and an interactive floor LED screen. These cutting-edge displays offer an immersive audiovisual experience, allowing customers to enjoy dynamic videos and feel fully engaged with the team. The innovative setup enhances the shopping atmosphere, making every visit memorable.

On the first floor of the store, both LED and LCD screens are strategically placed to provide customers with important information and showcase videos of the team. These displays not only guide visitors but also enhance the overall experience by featuring exciting team content, ensuring fans stay informed and entertained throughout their visit.

Both floors are set by a distributed audio system which not only any type of music can be displayed but also any pre-recorded stadium ambient sound from an external audio source can also be sounded in the store. This system is managed by a very friendly touch panel with an AC Milan personalized interface.

If you’re in Milan, don’t miss the chance to visit the store! Whether you're a passionate fan or just looking to experience something unique, our shop offers a dynamic and immersive environment filled with exclusive merchandise, stunning LED displays, and exciting team videos. Step inside and be a part of the AC Milan spirit!