Chipotle contacted us in October 2017 to develop a technical and content strategy to deliver a Digital Menu solution across their UK and European sites. From the start, it was clear that the business was focused on the swift delivery of the project, whilst ensuring the highest quality of deployment was maintained. Chipotle offers a ‘build your own’ meal that is appealing and simple for their loyal customers, but for newcomers can take a little more time to fully understand.
Engaging with customers
Chipotle wanted to further develop the customer interaction their engaging staff have, and to help them focus on continuing to provide the very highest levels of service, especially during busier service times. Using digital technology for menus and other customer information helps remove daily tasks, and improves communication and compliance across the store network.
Connecting with ninja
By using our signage.ninja software platform, the Chipotle team are now able to use their digital menus to promote the food customers want to eat, and help drive tactical campaigns across the store network. Delivering real value to customers queuing, based on real-time stock levels and promotions helps decision making, and keeps the queue flowing smoothly.
