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Thank you for subscribing! ZARA inaugurated its largest flagship store in the world in Madrid, with 7,700 m² in Plaza de España, integrating technology to offer an omnichannel and innovative shopping experience.
Consolidate an omnichannel concept in a large-scale space, optimizing the flow of customers and creating differentiated experiences in each area of the store.
TRISON developed a comprehensive project with audiovisual, sound and interactive solutions that improve the customer experience and reinforce the brand’s innovative identity.
From themed showrooms to beauty try-on stations, ZARA’s Plaza de España store blends LED content, immersive sound and intuitive navigation to create an engaging and contemporary environment that elevates the brand’s identity and shopper experience.
Technology, sound and visual communication converge to shape a fluid, connected and sensory customer journey throughout the entire flagship.
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Surrounding LED elements, dynamic banners, LCD displays and multi-zone sound guide customers naturally through the store. The combination of content and architecture transforms each area into a cohesive narrative aligned with ZARA’s global vision.
Fast PAY&GO stations and automated pickup points simplify the customer journey, reducing queues and enhancing in-store efficiency.
Smart fitting rooms with digital queue management and virtual try-on features elevate comfort and help customers make quicker decisions.
Lingerie, Sports and Beauty areas use LED visuals and tailored lighting to create immersive environments that guide and inspire shoppers.
The Plaza de España flagship merges digital technology, design and omnichannel innovation to deliver a seamless, emotional and future-forward shopping experience that sets a new global benchmark for ZARA.
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