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Atis brought TRISON into its Regent Street flagship to deliver a digital signage and restaurant display solution built around the brand’s identity — an LED wall and an eight-screen menu board system designed for one of London’s most visited streets.
Atis was preparing to open its flagship location on Regent Street. The site sits on one of London’s highest-footfall destinations — and it needed a digital signage solution that felt right for a restaurant built around brand values. The display environment had to attract attention from the street. It also had to support operational efficiency behind the counter, without overpowering the warmth of the interior design.
TRISON UK joined the project during the build phase. This early access allowed the team to develop a digital concept that fitted the space precisely. Working directly with Atis’s in-house designer, TRISON UK specified and installed a large-format LED wall and a multi-screen menu board system. Together, these elements serve the full customer journey — from the street to the counter — while remaining consistent with the brand’s clean visual identity.
A digital environment designed to attract, inform and reflect the identity of a brand built around powerful food.
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The centrepiece of the digital signage installation is a 6 × 2 metre LED wall. Positioned at entrance level, it is visible both from inside the restaurant and through the shopfront. The display runs brand content and welcome messaging, creating immediate visual impact. Additionally, content is delivered via a dedicated media player. As a result, the Atis team can update campaigns and messaging without technical support — during a lunchtime rush or a quieter service period alike.
Behind the counter, an eight-screen landscape video wall serves as the primary menu board. The system displays the full Atis menu across a continuous surface. A multi-head media player with integrated CMS drives all screens simultaneously. Consequently, the team can push menu changes, specials and seasonal content live without disrupting service. Furthermore, a modular rail mounting system keeps the technical infrastructure clean. The visual output therefore remains tight and consistent with the brand’s minimal aesthetic.
The Regent Street installation became the blueprint for Atis’s digital rollout across additional locations in London.
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Following the Regent Street launch, Atis expanded the digital signage solution to six additional locations, with further sites in planning. The consistency of the hardware specification and content management approach means the Atis team operates a unified digital estate with minimal overhead. Moreover, TRISON’s role extended beyond the initial installation — supporting the rollout with the same integration logic applied at flagship level. As a result, quality and operational consistency are maintained across each new site.
This project has been recognised by industry leaders for its excellence in design, innovation, and execution.
INAVATE INAVATION AWARD 2025
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