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TRISON brought the excitement of Formula 1 to fans with a powerful and immersive audiovisual experience during the official roadshow in Madrid.
Formula 1 aimed to bring the intensity and emotion of the competition closer to fans through an immersive roadshow experience in Madrid. The challenge was to create a high-impact audiovisual space capable of conveying the speed, energy and excitement of F1, while ensuring clear visibility and strong visual presence in an open, high-attendance environment.
TRISON designed and delivered an immersive audiovisual solution based on large-format LED screens and surround sound, enabling fans to experience every moment with maximum immersion and quality. The combination of scale, visibility and synchronised content transformed the roadshow into a shared experience closely connected to the spirit of Formula 1.
TRISON’s intervention allowed attendees to experience the excitement of Formula 1 like never before, creating an immersive roadshow that strengthened the emotional bond between the audience and the sport. The project elevated the audiovisual storytelling of F1, turning each moment into a sensory journey.
Clear visualization of every moment of the event from multiple viewing points, ensuring full visibility and engagement.
Systems that transmit the excitement and energy of the competition to the entire audience.
Logistics and communication of the event perfectly synchronized with the audiovisual narrative.
Over 80,000 fans participated in a unique, interactive journey blending excitement, emotion, and innovation.
As part of the 2025 F1 World Championship, TRISON installed a Holobox system at the Circuit de Barcelona-Catalunya. The 3D holographic display showcased the championship trophy to VIP guests, blending innovation, exclusivity, and digital artistry.
From Madrid to Montmeló, TRISON redefines how fans connect with Formula 1—through technology, design, and the power of digital storytelling.
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