Subscribe to our newsletter
Thank you for subscribing! 
Barcelona, SpainTRISON Germany delivered a retail LED integration across 2,000 sqm of the adidas flagship in Barcelona’s historic Palau Pascual i Pons.
The adidas flagship on Passeig de Gràcia required a complete digital transformation within a strictly defined two-week window. The store spans over 2,000 square metres across multiple levels and distinct retail zones. Each area demanded a different digital configuration, all aligned with the brand’s live campaign identity and integrated within a protected historic building.
TRISON Germany approached the project as a unified digital ecosystem. Rather than treating each zone independently, the team integrated all display systems under a shared content architecture. Furthermore, the concept was developed in collaboration with local artists, connecting the brand’s global identity with Barcelona’s cultural landscape.
A complete digital transformation delivered on schedule within one of Barcelona’s most significant historic retail addresses.
GET IN TOUCHThe store entrance is framed by two large vertical LED panels flanking a central corridor, with an overhead LED installation suspended above. Together, they create a high-impact visual gateway that responds to every campaign cycle. As a result, the first moments of the customer journey are defined entirely by digital content — without any permanent structural change to the space.
The football zone features a large LED display wall that integrates physical product mounting with live campaign content. Footwear is positioned directly on the illuminated surface, creating a seamless connection between object and image. Additionally, the content adapts dynamically to each product line — Copa, Predator and X — without any structural modification. Consequently, the wall functions simultaneously as a merchandising fixture and a campaign canvas — an approach also applied at the adidas London flagship.
Dedicated campaign areas throughout the store are defined by ceiling LED panels and transparent display installations. These systems allow the brand to create distinct atmospheres for each collaboration or seasonal activation. Therefore, zones such as the ICY PARK area become fully immersive environments without requiring permanent changes. Furthermore, the system supports simultaneous content updates across all active zones from a central platform.
Interactive displays integrated into the store columns provide product browsing and catalogue navigation across the sales floor. Specifically, these touchpoints extend the reach of the physical collection without occupying additional floor space. Similarly, interactive fitting rooms allow customers to select their preferred lighting ambience via touchscreen. As a result, the technology supports both the purchase decision and the broader in-store experience.
Dedicated LED environments for running, football and Originals create distinct atmospheres within a single retail floor, adapting to each campaign without physical reconfiguration.
The complete installation was delivered inside a protected historic building. All systems were integrated without compromising the architectural integrity of Palau Pascual i Pons.
All 36 systems operate under a single content management architecture, enabling simultaneous updates across every zone and floor without requiring on-site intervention.
Thirty-six integrated systems. Two weeks. A flagship that turns every campaign into a spatial experience.
GET IN TOUCH
