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London, United KingdomTRISON Germany delivered retail LED integration across 118 digital touchpoints in the adidas London flagship — a multilevel immersive experience spanning four floors.
adidas set out to create one of the most extensively digitalised flagship stores of its era in London. The project required coordinating a large technical team across four floors. Multiple technology systems needed to integrate into a single unified retail concept — all while preserving the brand’s experiential standards throughout the installation.
TRISON Germany developed an integration strategy that unified a broad range of display technologies across every floor of the store. The solution combined architectural LED installations, interactive formats and smart in-store systems — all operating within a single environment designed to deliver consistent brand content from the façade to the fitting room.
The most ambitious retail digitalisation of its time — over 118 digital touchpoints integrated across a single flagship store.
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At the heart of the flagship, a defining installation occupies the central atrium. Thirty-two semi-transparent LED screens are suspended in a vertical formation — a structure known internally as the Chandelier. The installation required specialist rigging teams working at height over several weeks. As a result, the displays function as both architectural elements and active content surfaces. They extend the brand narrative across the full vertical height of the building, creating a visual anchor visible from every floor.
Throughout the store, large-format LED walls are integrated directly behind product display rails. Each wall delivers dynamic content that responds to the category on display — from running footwear to football boots. Furthermore, dedicated zones such as the Boost and Nemesis areas combine LED walls with physical display elements. These create focused, category-specific environments where product and content reinforce each other at every level.
From the façade to the fitting room — every floor of the adidas London flagship carries an active digital touchpoint.
GET IN TOUCHInteractive formats are integrated across multiple zones of the store. A floor projection system in the children’s area creates an active play environment. Young visitors engage directly with adidas content through motion-responsive display. Additionally, freestanding interactive kiosks allow customers to browse the full product range by sport category. A curved LED installation at a key transition point further guides visitors through the space, delivering immersive content at the moment of journey.
Smart fitting rooms extend the digital experience to one of the most decision-critical moments in retail. Integrated screens and RFID technology allow customers to access product information and content without leaving the changing space. As a result, the fitting room functions as an active touchpoint rather than a passive space. This solution supports the overall retail experience without adding friction to the customer journey.
Semi-transparent LED screens at the store entrance extend the digital experience to street level, creating immediate visual impact before customers enter.
A curved LED installation displays immersive content at a key transitional point in the store, drawing visitors through the space and reinforcing the journey narrative.
Dedicated product areas combine large-format LED walls with physical installations, creating category-focused environments that integrate content and retail display.
The football area integrates LED walls with a series of transparent acrylic product display cases — a format that separates performance footwear from the broader store environment. Each panel delivers specific product content alongside its physical display. Additionally, this configuration — combining active content surfaces with transparent product cases — is an approach TRISON has applied across several adidas flagship locations in Europe, including the adidas flagship store in Barcelona.
