Paris Mercedes-Benz showroom featuring large LED screen showcasing premium brand content by TRISON.

Mercedes Benz

Paris, France
Audiovisual Integration
Digital Signage Solutions
Live Events & Shows

Mercedes-Benz, a world leader in luxury cars with 6,500 global points of sale, has relied on TRISON to drive the digitalisation of its dealerships in France.

The Challenge

The aim was to provide Mercedes-Benz dealerships with digital solutions that improve the customer experience in the after-sales area. These solutions also help reinforce the brand’s innovative and premium image across all locations.

The Insight

TRISON France implemented a complete solution combining hardware and software in over 100 after-sales dealerships in France. In the Paris Showroom, a large LED screen creates visual impact and an immersive experience for all customers.

After-sales area with digital signage supporting customer guidance and service messaging in Mercedes-Benz dealership.
Mercedes-Benz dealership interior equipped with coordinated digital displays delivering consistent brand communication.

Premium service

A consistent digital layer across after-sales spaces improves clarity, comfort, and perceived quality—while keeping Mercedes-Benz communication aligned nationwide.

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Paris showroom LED landmark

In the Paris showroom, TRISON integrated a large-format LED screen to amplify brand storytelling.
Its placement ensures strong impact for visitors inside the space, while also increasing visibility from the street.
This flagship element complements the wider roll-out, reinforcing a premium and contemporary Mercedes-Benz experience.

Large Mercedes-Benz Paris LED screen visible from outside, reinforcing premium digital experience by TRISON.

Scalable across the network

The France-wide deployment creates a repeatable model for digital after-sales communication—combining consistent experience design with efficient, multi-site execution.

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OUR PROJECTS

PROJECTS