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Barcelona, SpainTRISON delivered a holographic F1 experience at the Circuit de Barcelona-Catalunya — placing a Holobox in the Fan Village for the 2025 Grand Prix, where it remained as a permanent installation after the event.
The 2025 Formula 1 Grand Prix at the Circuit de Barcelona-Catalunya needed a fan engagement element that could stand out in the Fan Village. The activation had to capture the excitement of the race in a format that felt physical and direct. In addition, it needed to keep delivering value to visitors well beyond the event itself.
TRISON deployed a Holobox at the Fan Village, presenting the Formula 1 trophy as a three-dimensional holographic F1 experience. As a result, the format created a natural focal point for fans throughout the Grand Prix weekend. After the event, the installation remained at the circuit. In this way, it became part of the venue’s permanent visitor experience rather than a one-off activation.
A holographic trophy in the Fan Village — and a lasting addition to the circuit’s visitor experience.
GET IN TOUCHTRISON installed a Holobox at the Circuit de Barcelona-Catalunya Fan Village, displaying the Formula 1 trophy through a three-dimensional holographic visual. The vertical display format created the effect of a physical, life-scale object — giving VIP guests a direct and engaging way to connect with the race. After the Grand Prix, the Holobox stayed at the circuit as a permanent fixture — so the holographic F1 experience in Barcelona continued for every visitor that followed. This same format was also central to the Madring F1 experience in Madrid, where TRISON deployed it as part of a larger urban activation.
Across nearly every VIP suite at Circuit de Barcelona-Catalunya, TRISON installed reinforcement screens connected to the same live broadcast software used on the main multiscreen displays — timing, sector splits and track cameras — so guests follow the session without leaving their seat. Additionally, each screen runs on a dedicated content management system, allowing content to be scheduled independently between sessions. As a result, the circuit gained a flexible display network that adapts to race status and guest experience needs.
A holographic trophy in the Fan Village — and a lasting addition to the circuit’s visitor experience.
GET IN TOUCH
