Subscribe to our newsletter
Thank you for subscribing! 
Frankfurt, GermanyTRISON Germany delivered travel retail AV integration across the Duty Free and Travel Value areas of Frankfurt Airport’s new Terminal 3, including the landmark LTC Beacon.
Frankfurt Airport Retail GmbH needed a fully integrated audiovisual system for the new Terminal 3, designed to operate around the clock across Non-Schengen and Schengen retail areas. The brief covered a 3,000 m² retail footprint serving up to 19 million passengers a year, combining multiple brand environments, product zones and a new cross-category activation concept developed by Gebr. Heinemann.
TRISON Germany approached the project as a retail ecosystem integration, not a standard digital signage deployment. The travel retail AV integration connects the LTC Beacon — the centrepiece of the retail floor — with the surrounding façade screens, product zones and cash areas, maintaining consistent resolution and finish across both sides of the terminal.
A connected activation platform for one of Europe’s most ambitious new aviation terminals.
GET IN TOUCH
The Non-Schengen retail area is framed by P1.5 GOB LED façade screens configured as vertical portal-format displays at the entrance to the Duty Free environment. The GOB finish was selected for its surface durability in a 24/7 terminal environment. Two further screens anchor the Beauty and LTC product zones, and an equivalent set extends the same visual language into the Schengen area — maintaining consistent resolution, pitch and finish across both sides of the terminal.
At the heart of Terminal 3’s Duty Free environment, TRISON integrated a P2.5 LED ring engineered as a continuous flexible curve, supported by a custom substructure with 40 ceiling anchors. A secondary LED flex ring crowns the central tasting stage, framing activations from Henkell Freixenet, Diageo, Godiva and Davidoff. Both rings use dedicated controllers with dual ethernet output, enabling synchronised playback across the two surfaces. The modular structure and standardised cabling allow replication in future Beacon deployments across the Heinemann network.
The Tobacco zone uses a double-sided digital signage monitor that serves both aisle directions. At the cash register area, a dedicated LED screen supports last-mile communication directly at the point of transaction.
The Beacon impulse furniture combines large-format 4K monitors for product storytelling with smaller displays for category and price communication. The mix carries brand narrative effectively across different viewing distances.
Three TRISON technicians completed the full deployment over a 22-day on-site window. All LED installations include 8% spare parts as standard, ensuring continuity in a 24/7 environment. TRISON Germany provides ongoing Helpdesk, remote support and corrective maintenance.
