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WorldwideTRISON is Porsche’s Global Technological Partner for dealership digitalization — an ongoing programme spanning 73 countries and more than 11,700 digital touchpoints.
Porsche needed to evolve its dealership network into a globally consistent, experience-driven environment. However, the challenge was not a single installation — it was a continuous transformation programme. Therefore, it required scalable integration, coordination across markets and dealers, and alignment with a unified brand identity at every location.
TRISON responded as Porsche AG’s Global Technological Partner, coordinating markets, managing AV planning requirements and developing a structured rollout model. As a result, each dealership was transformed into a differentiated brand environment. Specifically, technology, content and spatial design were integrated to support every stage of the customer relationship.
Porsche AG’s Global Technological Partner since 2019 — renewed in 2022 and 2024, with the current frame contract running through 2026.
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Interactive digital displays allow customers to browse models and explore specifications directly within the showroom. Furthermore, they provide access to product information at every point of the space, consequently supporting engagement throughout the visit.
Large-format LED walls are integrated into architectural surfaces to deliver brand campaigns and model launches. Additionally, they carry emotional content that creates a dynamic visual environment. As a result, each space stays consistently aligned with Porsche’s identity.
Premium audio systems and scent marketing complete the sensory experience across the dealership. Furthermore, both elements work together to reinforce the brand atmosphere consistently, ensuring every area of the space feels intentional and controlled.
Each dealership zone is designed to support a distinct moment — from first contact and vehicle exploration to configuration and delivery.
GET IN TOUCHThe Fitting Lounge is the dedicated personalisation space within each dealership. Customers explore trims, finishes and options through an ultra-high-definition configurator, allowing real-time, immersive vehicle customisation. The space supports both independent exploration and guided conversations with sales staff.
Dedicated configuration rooms provide a private environment for vehicle customisation and commercial discussions. An integrated digital display supports the process with real-time visualisation. Furthermore, these multifunctional spaces serve as meeting rooms and can host workshops or small-scale brand events. As a result, the dealership’s role extends well beyond the traditional sales model.
More than 853 projects completed and over 11,700 digital touchpoints deployed across the Porsche network worldwide.
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Connected dealership zones — from the showroom floor to meeting rooms and delivery areas — support every interaction between the customer and the brand. Synchronised screens and tailored visual content extend the integrated experience consistently across the entire space. Consequently, each area feels part of a single, unified environment. Furthermore, this connected approach is also present in dedicated Porsche formats beyond the standard dealership, such as the immersive vehicle delivery experience in Shanghai.
Beyond the standard dealership model, TRISON integrates digital technology across Porsche’s most advanced environments. For example, at the Silverstone Experience Center, interactive installations and brand content transform every visit into an active engagement with the brand.Additionally, the programme continues to expand into new formats, ensuring the digitalization evolves alongside Porsche’s own retail strategy.
