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Barcelona, SpainA custom-format LED wall at the entrance of Social Point — part of Take-Two Interactive — at their new 5,766 m² European headquarters in Barcelona’s 22@ district, built to face both the lobby and the street.
Social Point’s new Barcelona headquarters needed its entrance to work on two levels simultaneously. On one side, it had to engage internal teams and visitors as they arrived. On the other, it had to connect with the wider 22@ community outside. As a result, this LED wall gaming Barcelona teams rely on daily had to serve both audiences from a single architectural position — without compromise.
For a studio whose product is the gaming experience itself, a generic corporate display was not an option. Instead, the screen needed to run live gameplay, host demo sessions and carry game content at full scale. In this way, the installation reflects what Social Point actually builds every day.
A large-format screen built specifically for this space — readable from the street, relevant to everyone inside.
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The installation spans the full-height glazed entrance of Social Point’s 22@ hub. Content runs continuously, visible from both the reception area and the street outside. The screen was designed around a fine-pitch LED configuration, tailored specifically to the architectural proportions of this space.
This LED wall gaming Barcelona’s most active tech district demanded supports the full range of studio use cases: corporate communications, brand content and live gameplay sessions with employees, partners and guests. Furthermore, the content management setup provides the flexibility to switch between all use cases without operational friction. The result is a screen that works as hard as the teams behind it.
