Massimo Dutti retail entrance featuring a premium sensory atmosphere aligned with the brand’s identity.

Massimo Dutti

Worldwide
Scent Marketing
Immersive Environments
Global Roll-outs

Massimo Dutti reinforces its brand identity through an exclusive sensory experience.

The Challenge

Translating the brand’s timeless elegance and heritage into an olfactory identity that leaves a lasting impression on customers.

The Insight

TRISON developed an exclusive odotype for Massimo Dutti, combining premium natural ingredients with an olfactory composition that reflects sophistication, authenticity and natural beauty.

Creative development process of Massimo Dutti’s bespoke odotype designed by TRISON.
In-store ambience enhanced by Massimo Dutti’s exclusive olfactory identity.

A fragrance that defines the brand

The odotype blends citrus, ginger and cypress with jasmine, lavender, Virginia cedar and oakmoss, creating a refined and long-lasting composition. This sensory signature elevates the atmosphere of the store, deepening customer connection and reinforcing the brand’s timeless elegance.

Composition of natural fragrance notes shaping Massimo Dutti’s exclusive olfactory signature.

Sensory identity

The bespoke scent adds emotional depth to the customer journey, strengthening Massimo Dutti’s premium positioning and brand coherence.

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OUR PROJECTS

PROJECTS