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WorldwideToyota Motor Corporation, a world leader in the automotive industry, sought to transform its dealerships into interactive and experiential spaces with the New Retail Concept 2025, where technology and brand communication were integrated to improve the shopping experience and brand engagement of its customers.
Toyota aimed to redefine its dealerships with a new retail concept, updating furniture and lighting to offer customers a digital, interactive, and memorable experience that highlights innovation and sustainability.
TRISON implemented a digital journey with 55″ and 43″ pen monitors, a Hero Wall or 3×3 video wall, audio and mirroring systems, plus interactive areas and personalized experiences during vehicle handovers.
Toyota dealerships now merge automotive technology, brand storytelling and customer interaction, creating a seamless and engaging end-to-end experience.
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A main visual hub that displays brand messages, technologies and launch content.
Screens allow customers to explore Beyond Zero, Approved Used Cars, Toyota Professional, Gazoo Racing and Touch & Feel lines.
Integrated tools that support product presentations and emerging technology demonstrations.
Toyota handover rooms allow staff to project personalised messages, mirror content and play custom audio, making the vehicle delivery moment more emotional and memorable for customers.
Digital tools reinforce Toyota’s identity, ensuring a consistent and immersive customer journey.
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TRISON integrates signage, lighting and interactive elements into a cohesive system, enabling efficient content updates across multiple countries and dealership formats.
More than 40 countries now benefit from Toyota’s new digital retail model, setting a benchmark in automotive innovation and customer experience.
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