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Pull&Bear transformed its flagship store in Madrid into a technological and dynamic space, combining digitalization and interactive experience.
Redesigning the world’s largest store to deliver an innovative and memorable experience that reinforces brand identity.
TRISON implemented integrated audiovisual and digital solutions, creating an immersive, omnichannel journey that combines LED, LCD, surround sound, and interactive systems.
The 19 x 2.5 m transparent 4K LED façade acts as a digital canvas that captures attention while allowing natural light in. Its large-format content invites passersby inside, setting the tone for the immersive experience throughout the store.
Technology, design and storytelling converge to turn the flagship into a vibrant destination that reflects Pull&Bear’s youthful and innovative spirit.
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LED façades, banners, LCD monitors and tailored multi-zone audio create a complete sensory experience.
Self-checkouts, online pickup points and fitting rooms with occupancy-detecting lights streamline the shopping journey.
Nearly 1,000 m² spread over four floors reinterpret the brand’s Californian aesthetic, using digital elements to shape a fresh and energetic atmosphere.
Inside, large-format screens, ceiling banners, LCD displays and customized sound systems create a cohesive, vibrant environment. Technology blends with architecture to guide the customer journey and enhance discovery.
Pull&Bear Madrid becomes a benchmark for immersive retail—where technology amplifies identity and transforms shopping into an experiential journey.
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