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TRISON developed Pull&Bear Shot fragrances Gold & Black, expanding the camera-inspired collection with two complementary and expressive scents.
Pull&Bear aimed to extend its camera-inspired perfume line with two new fragrances. First, the new scents had to express personality and sophistication. In addition, they needed to remain coherent with the brand’s youthful identity. Above all, each fragrance had to offer a distinctive sensory experience that connected with Pull&Bear’s creative universe and resonated with its global customer base.
TRISON created two complementary fragrances for the Pull&Bear Shot collection. Specifically, Black Shot is an intense masculine aroma built around fern and Haitian vetiver. Furthermore, Gold Shot is a sensual feminine scent blending kiwi, quince, lychee, jasmine and orchid with soft musk and vanilla. As a result, both fragrances extend the brand’s olfactory identity while remaining faithful to the camera-inspired aesthetic of the original collection.
Shot Gold & Black introduce two olfactory personalities that complement each other — freshness and sophistication for him, sensuality and brightness for her.
GET IN TOUCHThe Shot Gold & Black collection strengthens Pull&Bear’s lifestyle universe by blending camera-inspired design with expressive olfactory identities. Each fragrance translates the brand’s youthful and creative character into a multisensory experience. Furthermore, the visual language of the packaging — inspired by camera aesthetics — connects directly to the brand’s identity and reinforces the collection’s positioning. Combined with refined scent compositions, the result deepens customer connection across both sensory and visual dimensions — part of a broader relationship between TRISON and Pull&Bear that extends to the brand’s audiovisual integration on Oxford Street.
The Pull&Bear Shot fragrances Gold & Black expand the brand’s perfume line with refined olfactory identities that remain faithful to Pull&Bear’s creative DNA.
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