Display of Oysho fragrance and cosmetic collections enhancing the brand’s sensory universe.

Oysho

Worldwide
Scent Marketing
Immersive Environments
Global Roll-outs

Oysho expands its brand universe with a unique olfactory and cosmetic experience.

The Challenge

Create a coherent olfactory identity that connects with the brand’s philosophy and reinforces the multisensory experience of customers.

The Insight

TRISON developed three fragrance and cosmetics collections that combine exclusive scents with personal care products, conveying sophistication, naturalness and brand lifestyle.

Oysho fragrance and cosmetic packaging aligned with the brand's minimalist and natural aesthetic.
Oysho scented candles and lifestyle products designed to enhance the multisensory retail experience.

Three collections, one sensory universe

TRISON developed three complete lines — Oysho, Black Oysho and Hespérides — each with a signature olfactory identity. From aromatic freshness to floral elegance and unisex vitality, the collections express Oysho’s personality and expand the brand beyond fashion into lifestyle and well-being.

Oysho cosmetics and fragrance products displayed in-store, expanding the brand’s lifestyle offer.

Olfactory storytelling

Each fragrance becomes a narrative element that expresses Oysho’s values — calm, natural beauty and refined simplicity — elevating the customer experience beyond fashion.

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Close-up of Oysho’s exclusive scent compositions developed to represent the brand’s lifestyle.

A holistic lifestyle approach

The integration of fragrances, candles and creams allows Oysho to create a complete sensory journey. Packaging, scents and textures are conceived together to reinforce brand coherence and elevate the customer experience across global stores.

Sensory identity

The collections turn Oysho into a lifestyle brand, offering fragrances and personal care that create emotional depth and strengthen brand affinity.

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OUR PROJECTS

PROJECTS