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France TRISON France leads LCL’s bank branch digitization across more than 1,000 locations, transforming each space into a modern, brand-aligned communication environment.
Transform a nationwide network of bank branches into modern, connected spaces. LCL needed each location to convey brand values consistently, improve the customer experience at every touchpoint, and operate with greater agility — across more than 1,000 branches throughout France and the French West Indies.
As LCL’s strategic partner, TRISON France designed and deployed audiovisual systems across the full branch journey — from entrance screens to waiting areas and private consultation rooms. Additionally, TRISON manages all content on a daily basis, ensuring consistent, personalised communication across every location.
More than 1,000 LCL branches equipped with integrated audiovisual systems and daily-managed content.
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Every LCL branch is structured as a complete communication journey. Screens at the entrance capture the attention of passers-by and draw customers in. Furthermore, waiting areas deliver relevant, brand-aligned content that reduces perceived wait times. Private consultation rooms, meanwhile, provide a focused environment that supports advisor-client interactions with tailored visual communication. Therefore, each space serves a distinct purpose within the overall customer experience.
Managing content across more than 1,000 branches requires a centrally coordinated operation. TRISON France updates and adapts all screen content on a daily basis, ensuring that each branch communicates with the right message at the right moment. As a result, LCL maintains a consistent brand voice across its entire network — from metropolitan Paris locations to branches in the French West Indies and Guyana — without placing any operational burden on local branch staff.
From Paris to the French West Indies — the same content, the same brand voice, every day.
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The LCL programme demonstrates how bank branch digitization can be deployed at national scale without sacrificing quality or consistency. Consequently, the same audiovisual architecture and content logic applied at the first branch carries through to every subsequent location. This scalability makes the solution replicable — and sustainable — across a network that serves 6 million individual customers throughout France.
