EITB headquarters façade in Bilbao displaying immersive 3D content created by TRISON Necsum for the Basque media group.

EITB

Bilbao, Spain

TRISON Necsum created 3D content for EITB’s façade, turning it into a dynamic canvas that engaged the public and reinforced the group’s identity.

The challenge

Transform the headquarters fade into an impressive visual communication tool that integrates architecture and digital content, reinforces the group’s identity, promotes streaming platforms, and creates an emotional, innovative connection with the public.

The insight

TRISON Necsum produced three 3D content pieces tailored to the fade, delivering immersive, high-impact effects, promoting Primeran and Makusi, and combining film, television, and digital entertainment for a unique audience experience.

3D digital animation displayed on EITB’s Bilbao façade integrating film, television, and digital entertainment.
Night view of EITB headquarters showing synchronized lighting and 3D visuals by TRISON Necsum.
3D content promoting Primeran and Makusi projected on the façade of EITB’s Bilbao headquarters by TRISON Necsum.

A digital stage for Basque culture

The audiovisual campaign promoted Primeran and Makusi through high-impact 3D content that combined creativity and technology. Each piece was designed to surprise, engage, and reinforce EITB’s role as a pioneer in digital communication and Basque cultural innovation.

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Architecture as Story

The EITB façade project turns a corporate building into a digital storyteller — blending art, technology, and identity to connect emotionally with audiences.

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