Overview of Davis Cup 2024 arena with audiovisual and interactive installations by TRISON Yellowbricks.

Copa Davis 2024

Malaga, Spain
Audiovisual Integration
Content Creation
Content Management

TRISON Yellowbricks digitized the Final 8 of the Davis Cup 2024 in Malaga, offering audiovisual and interactive experiences for fans.

The challenge

Create dynamic and high-impact fan engagement experiences, integrating all graphic systems while maintaining an impeccable technical level throughout the tournament.

The insight

TRISON developed graphic content for activations such as Kiss Cam, Emoji Cam and Dance Cam, operating robotic cameras in real time with specialized technical support.

Kiss Cam activation with TRISON Yellowbricks’ real-time graphics at Davis Cup 2024.
Robotic cameras capturing live fan activations during the Davis Cup 2024 Final 8.

Technical excellence & immersive experience

TRISON Yellowbricks ensured flawless integration of graphics and animations across all systems, creating a fully immersive experience that combined technology, creativity, and real-time execution to elevate the fan experience.

Fans enjoying the immersive audiovisual experience at the Davis Cup 2024 Final 8, showcasing TRISON Yellowbricks’ specialized technical setup and coordinated graphics

Interactive fan engagement

Dynamic activations like Kiss Cam, Emoji Cam, and Dance Cam captured through robotic cameras brought fans closer to the action, boosting interaction and fun throughout the tournament.

Benchmark in digital fan engagement

The 2024 Davis Cup Final 8 set a new standard for spectator experience, demonstrating how creativity and technology can redefine fan engagement in top-level sports.

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