Yas Mall transformed its central plaza into an innovative space capable of surprising and engaging all visitors through advanced technology and interactive experiences.
To create an immersive plaza that combines state-of-the-art technology, interaction and entertainment, connecting emotionally with a diverse audience and maintaining harmony with the architecture of the center.
TRISON Necsum developed a comprehensive project that included a large-format digital totem, high-impact 3D content, interactive experiences, and professional sound to generate an immersive and memorable environment.
A plaza where visuals, sound and interactivity work together to keep visitors engaged and emotionally connected.
GET IN TOUCHThe 170 m² digital totem functions as the visual centrepiece of the plaza, projecting high-resolution 3D scenes such as the iconic Golden Waterfall or animated sculptures. Its scale, colour depth and vertical geometry transform the environment into a constantly evolving digital landmark.
Augmented reality activations, motion-based games and sensor-driven interactions invite visitors to participate directly in the digital experience. Personalised reactions and photo opportunities create memorable, shareable moments that enhance engagement and extend the impact of the installation.
This project has been recognised by industry leaders for its excellence in design, innovation, and execution.
GLOBAL RLI AWARDS 2022
MOST IMMERSIVE ATTRACTION & EXPERIENCE AWARD
YAS MALL
GLOBAL RLI AWARDS 2022
INNOVATION IN TECHNOLOGY
YAS MALL
MUSE AWARDS CREATIVE 2022
EXPERIMENTIAL AND IMMERSIVE – RETAIL
YAS MALL
Yas Mall’s plaza becomes a signature destination — a space where digital art, technology and entertainment converge to captivate every visitor.
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