Immersive audiovisual installation inside White Rabbit Barcelona with LED walls and interactive lighting.

White Rabbit

Barcelona, Spain

White Rabbit was born as an off-museum in Barcelona, reinterpreting the local culture through immersive and technological experiences.

The Challenge

Design a space where Catalan culture could be reinterpreted through technology, ensuring accessibility, emotional impact, and a seamless interactive journey for visitors of all ages.

The Insight

TRISON created a fully integrated audiovisual ecosystem: multilingual onboarding, large-scale LED rooms, interactive environments and synchronized sound–light systems using Q-SYS, ABSEN LEDs, BrightSign and Nexmosphere sensors.

Visitors exploring an immersive digital room inside White Rabbit Barcelona.
LED screens and interactive lighting systems used inside White Rabbit's immersive rooms.

A digital cultural landmark

White Rabbit stands as a European reference in immersive culture, where art, technology and storytelling merge into a unique visitor experience.

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Immersion through culture

Each room blends digital art with local storytelling, turning the museum into a living narrative where visitors interact, learn and co-create the experience.

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A multisensory, interactive museum journey

TRISON equipped White Rabbit with immersive LED environments, reactive audio, touchless interactions and automated room control. From the Onboarding Room to the Esclat LED chamber and themed sensory spaces, every installation enhances engagement and accessibility while preserving the artistic vision of contributing creators.

Artistic Voices

Renowned artists such as TVBoy, Mina Hamada, Carles Piera, Enric Planas, Playmodes, Onionlab, Seeds XR, La Fura dels Baus and Vitamin Studio bring White Rabbit to life, adding strong cultural, visual and creative value to the immersive journey.

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