Unicaja Banco

Spain

Unicaja Banco surprised with 3D WOW effects at the Martín Carpena, creating visual experiences of great impact.

The challenge

Maximise the visibility of the brand in high-traffic sports venues, adapting the content to different formats and LED resolutions.

The insight

TRISON Yellowbricks designed and produced 3D WOW pieces adapted to the Martín Carpena video scoreboard and perimeter displays, guaranteeing uniformity and high visual impact in each stadium.

3D WOW content in action on the Martín Carpena main video scoreboard.
Multi-format 3D visuals contents at the Martín Carpena.

National sports presence

This audiovisual strategy strengthened Unicaja Banco’s visibility in Spain’s main sports arenas, reinforcing brand identity and engagement with thousands of spectators.

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Multi-format creativity

3D content was adapted to perimeter screens and various LED configurations across different venues, maintaining consistency and visual coherence.

WOW effect in 3D

TRISON created 3D pieces for the Martín Carpena scoreboard, generating an immersive three-dimensional sensation that captivated fans throughout the match.

Strengthening brand presence

Thanks to TRISON Yellowbricks’ 3D WOW strategy, Unicaja Banco reinforced its visibility in high-exposure sports venues, delivering immersive experiences that engaged fans and elevated the brand’s identity across multiple formats and stadiums.

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