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Santiago de Chile, ChileThe Entel Tower was digitized to become an interactive urban icon with audiovisual technology and visual narrative.
The challenge was to transform an emblematic building into a dynamic support for communication and technological art, capable of emotionally impacting thousands of people on a daily basis.
TRISON Necsum implemented the world’s tallest vertical LED screen, synchronized animations, large-format graphics, and digital content that turns the tower into an urban narrative channel integrating art and technology.
Standing as an engineering and artistic achievement, Torre Entel integrates an LED system spanning its full height. Through synchronized animations and 3D WOW content, TRISON Necsum created a seamless dialogue between architecture and technology — redefining the city’s visual identity.
Torre Entel exemplifies how digitalization and audiovisual innovation can transform architecture into a living medium for storytelling and collective experience.
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A massive vertical display system enables large-scale audiovisual storytelling visible across the city.
Immersive 3D visuals and motion graphics transform the tower into an artistic icon that connects emotionally with citizens.
The content choreography integrates light and movement to create real-time visual narratives.
The Torre Entel project transforms the building into a living artistic interface that merges technology, architecture, and emotion. This digital intervention creates a cultural and visual meeting point for the city, fostering collective identity and innovation.
Torre Entel is not only a technological milestone but a symbol of how digital storytelling can shape cities — merging innovation, culture, and emotion through light.
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