Panoramic view of SIMON’s La Casa de la Luz in Madrid, a 1,600 m² digitalised space designed by TRISON as a showroom, meeting hub, and training centre.

Simon

Madrid, Spain

TRISON participated in the digitalisation of SIMON’s La Casa de la Luz, an innovative 1,600 m² space conceived as a meeting point, showroom and training centre in the heart of Madrid.

The challenge

Create a unique environment for SIMON to showcase innovations, host events, and offer immersive experiences, integrating technology while preserving aesthetics, versatility, and natural interaction with products.

The insight

TRISON implemented large LED screens, discrete audio, and centralized control, with interactive areas and an auditorium designed for broadcasts, ensuring functionality, aesthetics, and maximum user experience.

Detail of LED-integrated demonstration area at SIMON’s La Casa de la Luz in Madrid, combining innovation and design by TRISON.
Digitised auditorium at SIMON’s La Casa de la Luz featuring immersive LED displays and discreet audio integration by TRISON.

Experiential innovation at La Casa de la Luz

A modern, immersive environment showcasing SIMON’s technological solutions.

Visitors interacting with SIMON mechanisms displayed on P1.8 LED screens.

Interactive demonstration area

Visitors can explore SIMON mechanisms through dynamic P1.8 LED screens, creating hands-on experiences that merge technology and design.

Modern auditorium at La Casa de la Luz with full audiovisual integration.

Digitized auditorium

The auditorium is fully equipped for internal and external events, including streaming broadcasts, providing flexibility and professional performance.

Versatile screens in La Casa de la Luz displaying corporate and presentation content.

Flexible presentation spaces

Screens can display corporate content or serve as support for informal presentations, adapting seamlessly to diverse needs.

Formal meeting room with integrated sound and P1.5 LED screen for presentations.

Integrated sound and formal meeting spaces

Speakers are discreetly camouflaged in the architecture, controlled via iPad, while a P1.5 LED room supports high-quality wireless presentations and video conferencing.

Innovation meets aesthetics

La Casa de la Luz merges technology and design in a seamless, aesthetic way. Each space—from interactive areas to auditoriums—is crafted to offer immersive experiences, combining light, audiovisual integration, and flexibility for professionals and visitors alike.

Immersive technological and experiential setup at La Casa de la Luz showcasing SIMON solutions.

A benchmark in experiential design

La Casa de la Luz sets a new standard for innovative and aesthetic experiences, where technology and design converge to engage visitors and professionals.

GET IN TOUCH