Suspended 40-screen curved video wall in the lobby of Showcase Cinema de Lux Southampton, creating a striking digital entrance experience.

Showcase Cinemas

United Kingdom

Lux Southampton’s Showcase Cinema redefines the cinema experience with innovative digital solutions and interactive signage that connects with audiences

The Challenge

Showcase sought to create a flagship venue that matched its technological ambitions—combining laser projection, Dolby Atmos™, and premium seating with a digital ecosystem capable of transforming customer flow, amplifying visual communication and delivering a memorable architectural statement.

The Insight

TRISON UK engineered a fully connected digital environment centred around a spectacular 40-screen curved video wall suspended 11 metres high. Bespoke content, integrated display networks and a unified CMS enabled seamless communication, synchronised branding and an immersive journey from entrance to concessions.

Interior architecture of Showcase Cinema de Lux highlighting the challenge of integrating advanced digital signage into a premium cinema environment.
Engineering detail of the curved 40-screen digital installation, showing TRISON’s bespoke suspension and precision alignment.

Digital impact from the first step

Every display combines to create an immersive, premium cinematic welcome.

GET IN TOUCH
Synchronised concession stand displays at Showcase Cinema de Lux Southampton showing cinematic slow-motion food content created by TRISON.

A suspended curved video wall that defines the space

The architectural centrepiece is a 40-screen curved display engineered with a custom suspension system. Delivering 8K content created by TRISON’s in-house studio, it transforms the lobby into an iconic visual landmark and elevates premieres, campaigns and seasonal storytelling.

A connected digital journey across the venue

From box office signage linked to real-time ticketing to concession displays synchronised as a single visual canvas, TRISON created a cohesive ecosystem. High-speed slow-motion content, produced with Phantom Flex technology, adds sensory richness and reinforces Showcase’s premium positioning.

Large-format digital signage inside the flagship Showcase Cinema de Lux, demonstrating the venue’s innovative audiovisual environment.

AWARDS & RECOGNITIONS

This project has been recognised by industry leaders for its excellence in design, innovation, and execution.

THE DAILY DOOH GALA AWARDS 2017

HOSPITALITY INSTALL

SHOWCASE CINEMA

RETAIL WEEK AWARDS 2019

DIGITAL SIGNAGE CATEGORY

SHOWCASE CINEMA

APEX AWARDS 2019

DIGITAL SIGNAGE PROJECT

SHOWCASE CINEMA

Cinema innovation benchmark

A flagship where architecture and digital content merge, setting a model for future Showcase venues.

GET IN TOUCH