Display of Pull&Bear’s Shot fragrance collection with camera-inspired design

Pull&Bear

Worldwide
Scent Marketing
Branding
Permanent Installations

TRISON developed Pull&Bear’s Shot Gold & Black fragrances, expanding the camera-inspired collection with unique and differentiating scents.

The Challenge

Pull&Bear aimed to extend its camera-inspired perfume line with fragrances that expressed personality and sophistication while remaining coherent with the brand’s youthful identity and offering a distinctive sensory experience.

The Insight

TRISON created two complementary fragrances—Black Shot, an intense masculine aroma built around fern and Haitian vetiver, and Gold Shot, a sensual feminine scent blending kiwi, quince, lychee, jasmine and orchid with soft musk and vanilla.

Close-up of Pull&Bear Black Shot fragrance bottle inspired by camera aesthetics.
Pull&Bear Gold Shot fragrance bottle with floral and fruity notes.

Dual identity

Shot Gold & Black introduce two olfactory personalities that complement each other—freshness and sophistication for him, sensuality and brightness for her.

GET IN TOUCH

A design language inspired by photography

The Shot Gold & Black collection strengthens Pull&Bear’s lifestyle universe by blending camera-inspired design with expressive olfactory identities. Each fragrance translates the brand’s youthful and creative character into a multisensory experience, combining bold aesthetics with refined scent compositions that deepen customer connection.

Flat lay composition of Shot Gold and Shot Black fragrances.

Signature scents

Shot Gold & Black expand Pull&Bear’s perfume line with refined olfactory identities that remain faithful to the brand’s creative DNA.

GET IN TOUCH

OUR PROJECTS

PROJECTS