Exterior view of ODEON Leicester Square featuring the new large-format LED digital façade by TRISON.

ODEON CINEMAS

London, United Kingdom

ODEON Leicester Square digitizes its iconic fade and interior spaces with large-scale interactive displays.

The Challenge

Replace static signage with impactful digital solutions that respect heritage and attract international audiences.

The Insight

TRISON UK implemented a large-format digital ecosystem and interactive indoor displays, integrating dynamic content and centralized management for premieres and daily visits.

Installation of LED panels on the historic ODEON Leicester Square façade during refurbishment.
Interior digital posters and high-brightness displays installed at ODEON Leicester Square.

Digital cinema landmark

The project redefines ODEON Leicester Square as a technological showcase, elevating the cinema experience through impactful visuals and adaptive digital storytelling.

GET IN TOUCH

Core digital upgrades

Strategic enhancements powering the cinema’s transformation

Night view of the illuminated 107 m² LED screen at ODEON Leicester Square.

Large-scale digital façade

107 m² central LED screen plus two 18 m² side panels amplify visibility for premieres, events and advertising.

Video wall and digital signage in the lobby area of ODEON Leicester Square.

Interior digital ecosystem

High-brightness posters, video walls and self-service kiosks create a seamless visitor journey from entrance to auditorium.

Heritage Wall digital installation showing ODEON historical content.

Heritage wall innovation

A mirrored digital installation that displays ODEON’s history through subtle, elegant animations.

TRISON Spaces interface displaying real-time cinema content scheduling for ODEON.

Real-time content management

Through TRISON Spaces, ODEON manages campaigns, premieres and daily listings instantly across all screens. The system ensures flexibility for special events and scalability across future European sites.

Digital excellence

A project that elevates ODEON’s identity through technology, immersion and cultural relevance.

GET IN TOUCH