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TRISON delivered a large-scale OOH digital signage deployment for Multimédia Outdoors Portugal across the Lisbon Metro network.
Multimédia Outdoors Portugal needed to modernise the advertising infrastructure of the Lisbon Metro. Legacy formats had to give way to high-impact digital displays. Furthermore, any new installation had to run continuously across one of the city’s busiest transit environments.
TRISON deployed an end-to-end OOH digital signage solution across strategically selected stations. The team combined large-format LED screens with triple and individual digital signage units. As a result, the deployment significantly increased both audience reach and advertising impact for MOP.
Over ten LED screens and multiple digital signage formats integrated across the Lisbon Metro network by TRISON for MOP.
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Installation of over ten high-brightness LED screens placed in key Lisbon Metro stations for maximum impact and visibility.
Deployment of both triple and individual digital signage formats, offering flexible advertising configurations for MOP’s media network.
Key stations including Rossio Train Station and Saldanha Metro Station were selected to ensure consistent reach across the most-visited points of the network.
All digital installations were designed to operate continuously and blend with Lisbon Metro’s architecture, ensuring long-term performance and visual consistency across the network.
TRISON executed this project entirely for Multimédia Outdoors Portugal (MOP), integrating digital advertising infrastructure across the Lisbon Metro network. The team installed more than ten LED screens, together with multiple triple and individual digital signage units. All installations run continuously to meet the demands of a busy public transit environment. Moreover, the network now gives MOP greater capacity to serve advertisers and delivers a cleaner visual experience for passengers.
