Max Center

Barakaldo, Spain

TRISON Necsum developed a digital art installation for Max Center, featuring a 17-metre-high LED totem with over 25 million pixels in a shopping mall environment.

The Challenge

Max Center aimed to transform its central plaza into a distinctive space capable of attracting and engaging visitors.
The challenge was to introduce a large-scale digital installation combining visual impact, interactivity and continuous content activation.

The Insight

TRISON Necsum designed and installed a 17-metre-high and 9.5-metre-wide digital totem, becoming the central visual element of the shopping centre.
With more than 25 million pixels, the installation delivers high-resolution digital content designed to capture attention and redefine the space.

Large-format digital totem designed by TRISON as the core of Max Center’s immersive experience
Central square of Max Center prior to the installation of immersive digital experiences

Digital Experience

The installation transforms the central plaza into a visually driven environment where digital content becomes part of the architecture.
Large-scale visuals and 3D content introduce a new layer of digital art, reinforcing the identity of the shopping centre as a contemporary destination.
Interactive experiences allow visitors to engage directly with the content, encouraging participation and repeat visits.

Visitors interacting with 3D digital art and augmented reality experiences at Max Center

LED art totem

A 17-metre digital totem with over 25 million pixels, designed to deliver high-impact visual experiences within the shopping centre.

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Live show with robots and digital performers integrated into the audiovisual installation at Max Center

High-resolution system

The installation combines large-scale LED technology with advanced content design to ensure clarity and visual impact across the entire structure.
Its resolution enables detailed digital art to be displayed with precision in a retail environment.
The system ensures consistent performance and visual quality across the entire vertical surface.

AWARDS & RECOGNITIONS

This project has been recognised by industry leaders for its excellence in design, innovation, and execution.

THE DAILY DOOH GALA AWARDS NEW YORK 2021

BEST SHOPPING MALL

MAX CENTER

DIGITAL SIGNAGE AWARDS 2021

PUBLIC SPACES

MAX CENTER

MUSE AWARDS NEW YORK 2021

EXPERIMENTIAL &IMMERSIVE RETAIL

MAX CENTER