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SpainTRISON implemented retail digital signage across more than 90 Manolo Bakes stores in Spain, unifying product communication at scale across the network.
Manolo Bakes needed a store experience that could scale alongside its rapid national growth. With new locations opening constantly, the brand required a way to communicate products, promotions and visual identity consistently, without relying on manual updates at each store.
The solution had to scale together with the expanding store network, adapting to each space’s configuration. Rather than applying a single format everywhere, the approach combined centralised content control with format flexibility, adjusting to each store’s dimensions without losing brand unity.
TRISON complemented the retail digital signage deployment with an integrated ambient audio system in every store. As a result, teams manage content and audio simultaneously from a single platform. This lets Manolo Bakes update campaigns in real time, keeping the brand’s visual and audio identity consistent across the network. As new stores open across Spain, this centralised approach ensures every location reinforces the same brand experience rather than diluting it.
The infrastructure integrates three to four screens per point of sale, depending on each space’s characteristics. Most installations use 72-inch vertical displays, complemented by 43-inch and 50-inch formats in specific configurations. Consequently, each screen delivers product, promotional and brand content adapted to its location, without requiring a uniform layout across every Manolo Bakes store.
This project has been recognised by industry leaders for its excellence in design, innovation, and execution.
AV INTEGRACIÓN 2026
Better Retail Integration
Manolo Bakes
