LEFTIES

Madrid, Spain
Audiovisual Integration
Content Creation
Content Management

TRISON leads the retail AV integration of Lefties’ E-White Concept Store — a fully zoned retail environment combining large-format LED, holographic displays and store operations technology.

The Challenge

Lefties, part of the Inditex Group, set out to redefine its store concept with the E-White Concept Store — open-plan spaces where natural materials combine with audiovisual technology. Each section requires a distinct design language to help customers recognise and navigate each area.

The Insight

TRISON took on the full audiovisual integration of the new concept, covering installation, maintenance and content production. The approach treats the store as a connected system: immersive display formats define each zone visually, while operational technology handles the functional layer.

Immersive digital installation inside the Lefties store with synchronized LED displays and interactive technology, representing the strategic insight behind the upgraded customer experience
Interior view of the Lefties store showing the need for a renewed digital ecosystem, highlighting outdated displays and the challenge of creating a fully modernised retail experience.

Digital innovation across every area

From immersive displays to operational efficiency, each space offers a unified interactive ecosystem.

Anamorphic LED installation at Lefties E-White Concept Store delivering high-impact visual content.

Immersive LED Displays

Anamorphic and large-format LED screens define the main communication zones, with content produced and managed by TRISON across all store locations.

LED ring signage guiding customers through categories inside Lefties Digital Store.

LED Hoops and Projection Signage

LED hoops and projection systems mark transitions between zones, adding a navigational layer to the retail journey throughout the store.

Self-checkout and queue management area at Lefties Montera with digitalised workflows.

Self-checkout & Queue Management

Self-checkout terminals, queue management and a click & collect point for online orders — integrated by TRISON as part of the full retail AV scope.

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Centralised digital content managed across LED screens at Lefties E-White Concept Store.

Unified content for every moment

All LED surfaces, holographic displays and digital stations operate through TRISON Spaces, enabling synchronised brand campaigns and tailored content for each area. This ensures visual consistency while allowing fast updates during high-traffic periods. TRISON is also responsible for the ongoing production of content across all store locations.

End-to-end retail integration

From LED installation to content management — TRISON delivers the full retail AV integration scope for the E-White Concept Store.

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Retail environments built for interaction

The E-White Concept Store goes beyond visual experience. TRISON integrates self-checkout terminals, queue management and a click & collect point for online orders. A water fountain with a live counter of litres consumed reflects Lefties’ commitment to sustainability. These systems work alongside the audiovisual layer as part of a connected retail ecosystem that serves both brand and customer.

Interactive and immersive retail environment inside Lefties with multi-surface digital activations.

AWARDS & RECOGNITIONS

This project has been recognised by industry leaders for its excellence in design, innovation, and execution.

GLOBAL RLI AWARDS 2024

MOST IMMERSIVE ATTRACTION & EXPERIENCE

LEFTIES WORLDWIDE

MUSE AWARDS NEW YORK 2024

VIDEO – ANIMATION

LEFTIES WORLDWIDE

DIGITAL SIGNAGE AWARDS 2025

RETAIL MARKETING & MESSAGING – HIGHLY COMMENDED

LEFTIES WORLDWIDE

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