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Barcelona, SpainTRISON transformed L’Aquàrium de Barcelona into an immersive aquarium experience, combining technology and creativity to strengthen the connection with the marine world.
L’Aquàrium de Barcelona wanted to reinvent its visitor experience through digital innovation, using technology as a creative tool to bring people closer to the marine world. Therefore, the challenge was to design an immersive aquarium experience that surprises from the street and guides visitors through a memorable, multi-sensory tour.
TRISON reimagined the aquarium as a space where technology and creativity work together. As a result, visitors do not just observe marine life: they live it. From the façade to the 360º room, they explore a digitally reinvented ocean that adds a sense of wonder and brings them closer to the sea and its conservation.
A large LED screen with 3D content and synchronised audio catches the attention of passers-by and invites them inside. In addition, a holographic fan surprises visitors at the entrance.
Over 300 sqm of LED flooring recreates the feeling of walking on a moving ocean. Above it, an infinite ceiling expands the sense of space and deepens the immersion.
Along the route, LED and LCD screens show audiovisual content that enriches the story. In this way, they connect visitors with the scale and beauty of the sea.
A 360º projection room takes visitors on an underwater journey with projectors and immersive audio. The room is also ready for events.
To make the space easy to run, TRISON developed intuitive software. As a result, staff can control the entire system from a tablet, using simple icons.
Get in touchTRISON integrated every audiovisual solution into the existing architecture. As a result, the installation delivers visual impact without disrupting the space, the visitor flow or the marine environment. We applied the same approach at Casa Amatller, another immersive experience in Barcelona.
The content balances emotion and education. For example, motion graphics, 3D animation and sound design explain marine life in a way that is engaging and accessible for every audience. In this way, the installation supports the educational mission of L’Aquàrium de Barcelona.
A single, intuitive platform manages all the audiovisual systems at L’Aquàrium de Barcelona. From one interface, staff control screens, projections, sound and interactive elements in real time. This way, they can update content, schedule it and adapt it to visitor flows, events or educational activities. Moreover, the centralised approach keeps the storytelling consistent across the space. At the same time, it simplifies operations and stays easy to use for internal teams.
This project has been recognised by industry leaders for its excellence in design, innovation, and execution.
POPAI UK & IRELAND AWARDS 2026
EXPERIENTIAL, SILVER
L’AQUÀRIUM DE BARCELONA
AV INTEGRACIÓN 2025
BEST AV INTEGRATION
L’AQUÀRIUM DE BARCELONA
AV INTEGRATION AWARDS 2025
BEST DIGITAL SIGNAGE – DOOH PROJECT
L’AQUÀRIUM DE BARCELONA
BLOOLOOP INNOVATION AWARDS 2025
Exhibit – Animals, Bronze
L’AQUÀRIUM DE BARCELONA
“Immersive digital environment using LED floors, audio and interactive screens to elevate the aquarium experience, boosting footfall, revenue and social engagement while blending physical and virtual worlds seamlessly.”
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