Subscribe to our newsletter
Thank you for subscribing! 
Seville, SpainLagoh is the largest shopping centre in Seville — and a landmark in experiential retail, where digital art, holographic shows and interactive technology create a destination far beyond shopping.
Lagoh needed to position itself not just as a shopping centre, but as a cultural and experiential destination for visitors and tourists. The challenge was to integrate digital technology across indoor and outdoor spaces at a scale that would generate genuine attraction — beyond what any conventional retail environment could offer.
TRISON Necsum conceptualised, designed and executed a digital strategy spanning the entire mall — from interactive cylinders and transparent LED elevators to holographic façades and a nightly hologram fountain show. The approach treated each installation as an architectural element, not an add-on.
A shopping centre designed from the ground up as a digital experience destination.
GET IN TOUCHLagoh features multiple iconic digital elements designed as architectural attractions. Digital façades draw visual references from Seville’s culture and identity, while transparent LED elevators create a floating sensation across the vertical circulation of the centre. Each installation was designed to enhance the architectural identity of the space rather than compete with it.
A hologram fountain takes centre stage over the mall’s 6,000 m² lake, where every night visitors experience an immersive digital show combining video, digital art, surround sound, lights and special effects. At the core of the indoor space, a 360º interactive cylinder allows visitors to play, explore and personalise content — turning the space into a multisensory meeting point.
This project has been recognised by industry leaders for its excellence in design, innovation, and execution.
DIGITAL SIGNAGE AWARDS 2020
CREATIVE EXECUTION – HIGH COMMENDATION
LAGOH MALL
DIGITAL SIGNAGE AWARDS 2020
SPORT & ENTERTAINMENT VENUES
LAGOH MALL
AV AWARDS 2020
RETAIL PROJECT OF THE YEAR SELECTED – HIGH COMMENDATION
LAGOH MALL
AV INTEGRACION 2021
BEST MALL INTEGRATION
LAGOH MALL
Lagoh stands as a reference in experiential retail, where digital creativity transforms a shopping centre into a cultural and tourist destination.
GET IN TOUCH
