Immersive digital façade at J Resort Casino in Reno, featuring large-scale LED visuals that transform the building into a dynamic landmark of digital art and entertainment.

J Resort Casino

Reno, USA

J Resort Casino transformed its Reno façade into an interactive digital canvas that combines technology, creativity and entertainment.

The Challenge

The casino was looking for an innovative visual experience that would wow visitors. The challenge was to integrate digital art and dynamic content, while maintaining accessibility, emotional impact, and coherence with the urban environment.

The Insight

TRISON Necsum designed and implemented an immersive digital fade with adaptive artistic content, animations and visual landscapes synchronised according to the time of day, reinforcing the visitor experience and consolidating the façade as an artistic and technological space of reference.

Dynamic LED animations displayed on the J Resort Casino façade during nighttime.
Dynamic LED animations displayed on the J Resort Casino façade during nighttime.
SEE VIDEO

Digital art in motion

An evolving digital façade that blends animation, colour and movement to captivate visitors and elevate the casino’s presence on Reno’s skyline.

GET IN TOUCH
Visitors observing the animated LED façade at J Resort Casino as part of a nighttime spectacle.

A digital icon for Reno

TRISON Necsum’s intervention elevates the J Resort Casino façade into a signature attraction where architecture meets digital storytelling. The result is a powerful, evolving visual presence that strengthens the resort’s identity and redefines how entertainment spaces engage with their surroundings.

Art & entertainment

The project turns the façade into a digital landmark, blending immersive LED art with technology to redefine J Resort Casino’s urban presence

GET IN TOUCH