
J Resort Casino transformed its Reno façade into an interactive digital canvas that combines technology, creativity and entertainment.
The casino was looking for an innovative visual experience that would wow visitors. The challenge was to integrate digital art and dynamic content, while maintaining accessibility, emotional impact, and coherence with the urban environment.
TRISON Necsum designed and implemented an immersive digital fade with adaptive artistic content, animations and visual landscapes synchronised according to the time of day, reinforcing the visitor experience and consolidating the façade as an artistic and technological space of reference.


An evolving digital façade that blends animation, colour and movement to captivate visitors and elevate the casino’s presence on Reno’s skyline.
TRISON Necsum’s intervention elevates the J Resort Casino façade into a signature attraction where architecture meets digital storytelling. The result is a powerful, evolving visual presence that strengthens the resort’s identity and redefines how entertainment spaces engage with their surroundings.
The project turns the façade into a digital landmark, blending immersive LED art with technology to redefine J Resort Casino’s urban presence