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Fulham, LondonFulham FC renovated Craven Cottage into a year-round active space, with the Riverside Market as a hub for social, cultural and stadium digital experiences.
Beginning in 2019, Fulham Football Club embarked on a major renovation of Craven Cottage Stadium. Furthermore, the club aimed to bring certain areas to life on non-matchdays and deliver social and community activities, exhibitions and complementary ambience to the Riverside Market area. This opened in Summer 2025.
TRISON UK delivered the content strategy and interactive experience for the new Fulham Pier Riverside Market, located within the stadium south stand. Specifically, our digital installations create a dynamic and immersive environment through four distinct interactions on a massive 10m entrance screen.
The Riverside Market functions as a digital playground where movement, creativity and curiosity unlock immersive installations.
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Together, these two signature experiences add dynamism and creativity to Fulham Pier. The Fulham Regatta invites visitors to design boats or hot-air balloons on their phones and send them to the screen to join a lively digital race along the Thames. Meanwhile, Submerge transforms the LED wall into an underwater world where marine life reacts to gestures, creating an engaging and sensory moment for families and fans.
This serene installation invites visitors to trigger ripples and pathways across a woodland-inspired scene based on Bishop’s Park. As a result, the digital artwork becomes a calming and playful interpretation of Fulham’s natural surroundings.
Therefore, TRISON transforms Fulham Pier into a dynamic digital environment that blends sport, culture, and play — bringing the stadium to life every day of the year.
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