FULHAM PIER

Fulham, London

Fulham FC renovated Craven Cottage into a year-round active space, with the Riverside Market as a hub for social, cultural and digital experiences.

The Challenge

Beginning in 2019 Fulham Football Club embarked on a huge renovation of Craven Cottage Stadium. Part of this was to bring certain areas of the stadium to life on non-matchdays and deliver social and community activities, exhibitions and complementary ambience to the Riverside Market area of the stadium. This opened Summer 2025.

The Insight

TRISON UK delivered the comprehensive content strategy and interactive experience for the new Fulham Pier Riverside Market, located within the stadium south stand. Our digital installations create a dynamic and immersive environment through four unique interactions on a massive 10m entrance screen.

Renewed riverside areas at Craven Cottage designed for year-round public use.
Giant LED wall displaying interactive content at Fulham Pier.

Digital Identity

The Riverside Market now functions as a digital playground where movement, creativity and curiosity unlock immersive experiences, turning casual visits into memorable moments.

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Visitors interacting with the Fulham Regatta and Submerge digital installations.

Immersive Games: The Regatta & Submerge

Two signature experiences add dynamism and creativity to Fulham Pier.
The Fulham Regatta invites visitors to design boats or hot-air balloons on their phones and send them to the screen to join a lively digital race along the Thames.
Submerge transforms the LED wall into an underwater world where marine life reacts to gestures, creating an engaging and sensory moment for families and fans.

Through the looking glass

This serene installation invites visitors to trigger ripples and pathways across a woodland-inspired scene based on Bishop’s Park. As movement alters the landscape, the digital artwork becomes a calming and playful interpretation of Fulham’s natural surroundings.

Through the Looking Glass interactive woodland scene on LED display.
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Connected entertainment

TRISON transforms Fulham Pier into a dynamic digital environment that blends sport, culture, and play—bringing the stadium to life every day of the year.

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