Falabella sought to turn its new flagship store in Santiago into an iconic and memorable space, capable of surprising and engaging visitors from its entrance.
Designing a digital installation that would reinforce the brand’s identity and offer immersive and participatory experiences, attractive in a high-visibility environment.
TRISON Necsum created a 16m digital totem pole with three-sided screens, with poetic and interactive content, motion-sensing games and augmented reality to engage visitors.
The totem becomes a living vertical canvas where artistic motion graphics, AR and interactive effects enhance the store’s atmosphere and elevate brand storytelling.
GET IN TOUCH
The installation unites technology, art and entertainment to create a memorable in-store journey. With poetic visuals, interactive games and augmented reality, the totem transforms Falabella’s flagship into a cultural meeting point and a benchmark for experiential retail in Latin America.
This project has been recognised by industry leaders for its excellence in design, innovation, and execution.
MUSE AWARDS CREATIVE 2022
EXPERIMENTAL AND IMMERSIVE – IN STORE EXPERIENCES
FALABELLA
Falabella’s flagship now stands as a digital landmark where innovation and creativity shape an unforgettable customer experience.
GET IN TOUCH
