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Barcelona, SpainDiagonal Mar Barcelona delivers an immersive retail experience through large-scale digital architecture, custom audiovisual content and integrated LED solutions.
To integrate advanced digital technology with the architecture of the space, creating an immersive retail experience in Barcelona that attracts and engages all audiences.
The goal was to transform the central square into a dynamic environment where content, light and structure interact seamlessly, shaping a continuous visitor journey.
TRISON Necsum implemented digital rings and a totem over 18 meters high, integrating content into the interior façade and developing custom audiovisual pieces that enhance the immersive retail experience in Barcelona.
This approach transforms the space into a dynamic environment where content, light and architecture interact seamlessly, shaping a continuous visitor journey.
The installation features digital rings and a central totem rising over 18 metres, acting as visual anchors within the space. These elements create a strong visual impact while guiding visitors through an immersive retail experience in Barcelona.
The combination of scale, light and motion reinforces the character of the space, shaping a clear and recognisable environment for visitors.
Digital elements merge with the building’s structure, creating a fluid and immersive environment that evolves with light, movement and content.
GET IN TOUCHCustom audiovisual pieces were developed to integrate with the interior façade, ensuring visual continuity throughout the space. The content reflects the identity of Diagonal Mar, reinforcing an immersive experience in Barcelona through creativity, technology and architectural design.
This integration shapes the atmosphere of the space, creating an environment that evolves with each visitor interaction and strengthens the connection between content, architecture and audience.
Diagonal Mar is positioned as a contemporary experiential shopping destination, where digital architecture and creativity transform the visitor journey.
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