Diagonal Mar sought to transform its new square into an immersive and surprising space that would connect with visitors and reinforce the renewed identity of the centre.
To integrate state-of-the-art digital technology with the architecture of the space, generating an immersive and surprising tour that excites and attracts all audiences.
TRISON Necsum implemented rings and a digital totem of more than 18 meters, integrated digital pieces into the interior façade, and developed customized audiovisual content that creates an immersive and renewed tour
The installation features digital rings and a landmark digital totem rising over 18 metres, acting as visual anchors within the square. These elements create strong visual impact while guiding visitors through an immersive and renewed space.
Digital elements merge with the building’s structure, creating a fluid and immersive environment that evolves with light, movement and content.
GET IN TOUCHCustom audiovisual pieces were developed to integrate naturally with the interior façade, ensuring visual continuity throughout the space. The content reflects the renewed identity of Diagonal Mar, combining creativity, technology and architectural design.
Diagonal Mar consolidates its position as a contemporary experiential shopping destination, where digital architecture and creativity transform the visitor journey.
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