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Paris, France TRISON helped develop the Cupra City Garage in Paris, a space where customers fully experience the CUPRA brand.
CUPRA sought to create a space that was much more than a point of sale: an experiential environment that conveyed innovation, lifestyle and emotion, offering its customers a digital and memorable journey from the first contact.
TRISON designed and implemented a set of immersive audiovisual solutions, combining LED screens, interactive totems and wireless systems that extend communication, support sales, and allow customers to continue their brand experience seamlessly on their own devices.
The CUPRA City Garage redefines the dealership concept, merging digital content, architecture and interaction to create a continuous and emotional automotive brand experience.
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A high-impact LED screen positioned in the window connects the interior with the city, projecting dynamic brand content and drawing visitors inside.
Two large-format displays energise presentations, brand events and key moments such as vehicle deliveries, reinforcing CUPRA’s presence during live experiences.
Indoor monitors with wireless projection allow teams to share content instantly, supporting sales conversations, meetings and flexible brand storytelling.
Interactive totems with QR codes invite visitors to explore vehicles and content on their own smartphones, extending the experience beyond the physical space.
The CUPRA City Garage Paris combines audiovisual technology and design to create a flexible brand environment. LED screens attract attention from the street, while interior displays and wireless projection support events, presentations and key moments such as vehicle delivery.
Interactive totems with QR codes extend the experience to customers’ own devices, allowing them to explore models and content seamlessly. The result is a dynamic, connected space that reinforces CUPRA’s innovative and lifestyle-driven identity.
The CUPRA City Garage Paris stands as a reference for experiential automotive spaces, where audiovisual technology transforms the dealership into a living brand platform that connects innovation, lifestyle and customer emotion.
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