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Gran Canaria, SpainTRISON Yellowbricks digitized the Copa del Rey 2025, delivering a consistent and immersive audiovisual experience across all tournament touchpoints.
The Copa del Rey Baloncesto 2024–2025 required the creation of more than 860 audiovisual assets distributed across nine different platforms, ensuring visual coherence, impact and continuity throughout the tournament. The challenge was to maintain a strong and unified visual identity across all screens, broadcasts and digital environments, while adapting content to the rhythm and intensity of a live sports competition.
TRISON Yellowbricks designed and delivered a coordinated audiovisual strategy across screens, broadcasts and digital channels. By integrating animations, graphics and photography, and working closely with technical and broadcasting teams, a unified visual narrative was achieved, ensuring consistency, precision and seamless execution at every stage of the tournament.
TRISON’s intervention created a comprehensive audiovisual ecosystem that unified the entire tournament. More than 860 assets were produced for screens, broadcasts, and digital environments, ensuring a visually coherent and high-quality experience. From real-time editing coordination with broadcasting teams to multiplatform adaptations, every animation and visual was designed to engage fans and maintain the continuity of the Copa del Rey’s identity across all touchpoints.
The 2025 Copa del Rey Baloncesto became a benchmark in audiovisual integration, showing how technology and creativity can amplify the narrative of a major sports tournament.
GET IN TOUCHThe project cemented the 2025 Copa del Rey as an example of how audiovisual technology and specialized creativity can amplify the narrative of a tournament, elevating the fan experience and reinforcing the identity of the event at each stage of the championship.
