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BarcelonaFor the 37th America’s Cup, American Magic digitized its Team Base in Barcelona, creating an immersive space for sponsors and visitors.
American Magic needed to transform its team base in Barcelona into an innovative and multipurpose space aligned with the scale of the 37th America’s Cup. The challenge was to integrate advanced technology into an environment capable of hosting conferences, presentations and events, while ensuring audiovisual coherence across indoor areas and the outdoor terrace for sponsors, partners and visitors.
Working alongside DICOM Events, TRISON developed a tailor-made audiovisual solution combining large-format LED screens, state-of-the-art systems and adaptable design. This approach enabled the team base to support multiple event formats while maintaining a coherent narrative and a strong brand presence throughout the space.
The American Magic Team Base stands as a model of digital transformation and immersive innovation within the world of competitive sailing.
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Integration of advanced audiovisual systems across the entire space to reinforce the visual identity and brand experience of American Magic.
A large-format LED display positioned as the centerpiece of the main stage, becoming the hub for presentations and live events.
Adaptable design allowing dynamic use of indoor and outdoor areas, ensuring visual and technological coherence for every type of event.
A fusion of technology, innovation, and functionality that enhances visitor engagement and sponsor visibility throughout the event.
Major international sailing events demand spaces that go beyond competition, becoming platforms for communication, partnership and brand visibility. In this context, flexibility and adaptability are as important as performance.
American Magic’s Team Base reflects this evolution, showing how contemporary sports environments can support a wide range of uses — from official events and presentations to sponsor engagement and public interaction. The project highlights how innovation and versatility are shaping the future of water sports experiences, where sport, technology and brand presence converge.
