For the 37th America’s Cup, American Magic digitized its Team Base in Barcelona, creating an immersive space for sponsors and visitors.
To design an innovative and multipurpose space that integrates advanced technology, allowing conferences, presentations and events with audiovisual coherence both indoors and outdoors.
TRISON, together with DICOM Events, developed a comprehensive solution that combines large-format LED screens, state-of-the-art audiovisual systems and adaptable design, reinforcing the narrative and the brand’s presence in a high-impact environment.
Integration of advanced audiovisual systems across the entire space to reinforce the visual identity and brand experience of American Magic.
A large-format LED display positioned as the centerpiece of the main stage, becoming the hub for presentations and live events.
Adaptable design allowing dynamic use of indoor and outdoor areas, ensuring visual and technological coherence for every type of event.
A fusion of technology, innovation, and functionality that enhances visitor engagement and sponsor visibility throughout the event.
The American Magic Team Base stands as a model of digital transformation and immersive innovation within the world of competitive sailing.
This project demonstrates how the integration of advanced audiovisual solutions and flexible design can transform a space into a benchmark for digital and multipurpose experiences at international sporting events.
