AC Milan turned its flagship store in Milan into an immersive space that combines technology, interaction and shopping experience to connect with fans and visitors.
To design a flagship that integrates advanced technology, interaction and visual narrative of the club, offering visitors a unique and memorable experience in an environment of high visibility and traffic.
TRISON implemented a comprehensive and customized audiovisual solution, with high-impact LED screens, interactive content, surround sound and strategic design that reinforces the club’s identity and improves the customer journey.
LED screens display videos of the team, conveying energy, iconic moments, and the passion of AC Milan.
Suspended double-sided LED ring and interactive floor display provide innovative audiovisual experiences for visitors.
Strategically placed LED and LCD screens inform, entertain, and accompany visitors throughout the store.
Multi-zone audio recreates stadium atmosphere, controlled via touch panels, reinforcing fan loyalty and brand connection.
This project demonstrates how integrating audiovisual technology, strategic design, and interactivity transforms a store into a memorable space that emotionally connects with fans.
The AC Milan Flagship Store sets a benchmark in digital sports retail, combining technology, interaction, and fan passion to deliver unforgettable experiences.
