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United Kingdom & IrelandTRISON UK built the full digital experience across eleven Dave’s Hot Chicken locations in the UK and Ireland: content creation, LED installation, and real-time content management.
Dave’s Hot Chicken arrived in the UK with a bold visual identity rooted in LA street culture. Specifically, the brand needed a digital environment that could translate that energy consistently across eleven high-footfall QSR locations, each with a different physical format. However, supporting rapid content updates without on-site intervention was equally critical to the brief.
TRISON UK took on both the creative and the technical brief. Therefore, TRISON built the content direction around the brand’s own visual language, and developed and managed every stage, from design to animation and deployment, across every UK location.
From Shaftesbury Avenue to Dublin, every Dave’s Hot Chicken location in the UK runs on a single, synchronised digital content platform that TRISON built.
Each location features LED screens that deliver brand content at scale. Transparent LED window displays face the street in the heart of Manchester, connecting the store interior with passing foot traffic through dynamic and engaging content. Furthermore, the hardware configuration stays consistent across all eleven sites, and TRISON adapts it to each store’s physical dimensions. This consistency ensures the brand reads identically whether customers encounter it in London, Birmingham, Manchester, or Bristol.
A custom UFO installation serves as the visual centerpiece of the dining space in both the Birmingham and Dublin stores. This immersive experience extends throughout the venues via digital menu boards and city-specific animated video content that carries the UFO motif. To seamlessly tie the physical installation to the broader brand narrative, LED strip lighting synchronizes with the on-screen videos. Because of these striking visual elements, the design has successfully driven organic social media activity, with visitors eagerly sharing their dining experiences online.
The creative process began in London with the client Marketing team, where the TRISON team explored the brand’s visual identity, music, and cultural graffiti references at source. Those insights shaped a full animated content suite combining 2D production, which TRISON developed entirely in-house. Specifically, TRISON scripted and produced every scene, from Brand Hero moments to heat-challenge visuals, to reflect the energy of the original brand authentically across every UK location.
A modular content architecture allows for individual segments to be updated remotely. Automated scheduling supports local messaging and menu changes across all sites, without requiring on-site intervention at any location.
Our CMS platform keeps every screen across all eleven locations aligned with the brand in real time. Content runs in synchrony within each site and updates deploy instantly across the entire UK network from a single platform.
Each new Dave’s Hot Chicken location joins the same content platform from day one. The system is designed to scale with the brand, supporting future openings across the UK without additional infrastructure complexity.
A scalable digital platform ready to support every new Dave’s Hot Chicken location across the UK and beyond.
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